A New Kind of Single Serve Coffee: Convenience with a Conscience

Single serve coffee is the fastest growing segment in the coffee market today. Even though the consumer gets a high quality, cost-effective cup of gourmet drip coffee, many have voiced stark criticism about the blind eye that is being turned toward the environmental impact of the trend. Keurig®, owned by Green Mountain Coffee Roasters, is the driving force behind this burgeoning market segment. This year alone over 5 billion K-Cup® packs will be sold, used and then discarded by consumers. Most of those non-biodegradable plastic-and-foil K-Cup® packs will end up in our landfills.